Missing slice: photoHero
Most trackers hand you a report. This one answers back.
6,000
interviews a year
Ordinary people in every market we cover, aged 18 to 79.
100+
brands
Every brand in your category, not the ten you named.
1–2
days
After the month ends, the new numbers are there.
Missing slice: blurChapters
Where a basic tracker stops
Basic tracker
A snapshot each quarter
New numbers every month
The ten brands you named
Every brand in the category
Survey answers only
Surveys, what is said online, and how AI answers
A new study for a new question
The answer is already in the data
A report to read
A picture you can ask questions of
Missing slice: editorial
When people come to us
You will recognise your own week in one of these.
Find the ground nobody has taken, and check that you could hold it.
See what they are taking, and which brand is quietly losing it.
Find the groups that are big enough, reachable, and plausible for you.
We collect how AI assistants describe your category, next to the survey answers.
Your agency sets the direction. We keep the map underneath it.
Energy Signal is a new approach to insight work in our industry and a strong complement to our own research. It helps us understand new players, and what market activity does to the brand.
Ola Sandberg
Head of Insight and Foresight, E.ON
Missing slice: aiExploration
Questions people ask
How soon can we start?
The data for your category is already collected. There is no study to commission and no fieldwork to wait for.
What exactly do you ask?
Around 40 questions about what people want from a category, plus who they know, who they would consider, and who they buy.
Which markets do you cover?
Sweden and Norway. Norway has been running since January 2025. Denmark and Finland follow in autumn 2026.
Can we see the AI part in the product?
Not yet. We collect how AI assistants describe brands, but there is no view for it in the product. We would rather say so than imply otherwise.
Do you write our positioning?
No. Your agency does that. We are the facts they work from.
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