Brand perception tracking meets social listening

Brand Signal now tracks live spoken media. Through our new partnership with All Ears, structured brand tracking and real-time conversations now live together in one platform — for the first time.

Odyssey’s Brand Perception Tracking tells you what people think about your brand. Our new Conversations solution, embedded directly inside Brand Signal, tells you what people say about your brand — across podcasts, broadcast, web TV, and social, as the conversation happens.

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Unlock your brand potential with modular brand tracking

Explore the full scope of our Brand Signal offering. You have the flexibility to select one or multiple modules, it all starts with our state of the art survey based perception brand tracking. Expand and integrate additional components as you need. Track what people think, what people say and what AI systems say.

Understand what truly moves your brand — and turn insight into action with Brand Signal.

Perception

What people think.

Deep brand tracking — strategic and tactical. Understanding how your brand lives in people's minds and how it compares to the competition.

How is our brand evolving over time?
Where are we strong — and where do we lose?
How do we differ from our competitors?
Does our brand drive purchase decisions?

Survey brand tracking

Conversations

What people say.

Conversation intelligence across podcasts, creators and spoken media — capturing cultural signals that shape brand narratives before they hit surveys.

What are people saying about us right now?
Which topics and themes are linked to our brand?
How much are we talked about vs. competitors?
Is the tone becoming more positive or negative?

Podcasts, social media and more spoken media

Visibility

What AI systems say.

What different AI search engines say and present about your brand. How often, in what context, in what tone, and in which competitor landscape.

Do we appear when AI recommends products?
How does AI describe and position us?
In which contexts are we visible?
How does AI compare us to competitors?

AI search platforms

MixerMind AI

Your brand data. One question away.

MixerMind is an AI research assistant built directly into Odyssey Signal. Ask anything in plain language — and get instant, data-backed insights from your brand and market research.

Multimodel supportExtensive analysisContext awareBrowsing capabilitesDeep thinkingCross-analysis

Every number is real

Answers are grounded in your actual research data — no hallucinations, no guesswork. Built-in fact checking.

Deep analysis on demand

Ask complex questions across multiple metrics and get synthesised answers instantly.

Market context built in

MixerMind understands your category, competitors and market position by default.

No sharing or model training

Your insights is never shared or trained on.

Brand Strength & Brand Funnel

Go beyond awareness. Odyssey measures brand strength and brand equity — Understand loyalty, perception, and performance at every stage of the funnel.

Brand Landscape & Associations

Discover the functional and emotional drivers behind every brand — unlocking positioning, differentiation, and growth opportunities.

Market Landscape

Odyssey maps the landscape of key players, market dynamics, and consumer preferences — revealing where to win and where to grow.

Brand Position Strategy

Clarify your brand’s position, differentiate from the competition, and know exactly how to win.

Brand Conversations

Monitor what people say about your brand. Monitor spoken media — across podcasts, broadcast, web TV, and social, as the conversation happens.

The old playbook is broken. Products can be copied, features cloned, business models replicated overnight.

The only true moat left? Brand.

Odyssey transforms how market research is done

Traditional market research

Traditional market research often leans on heavy consultancy, making insights expensive, slow, and hard to act on.

Odyssey combines the scalability of a product with the flexibility of customization — not just another service.

The few SaaS competitors within the space are lacking strategic height and capabilities.

Odyssey brings brand tracking, positioning, and segmentation together — delivering high-level, actionable insights.

On-demand data collection means insights aren’t always instant — sometimes taking months to be delivered

Pre-collected data. Clients can get onboarded instantly and get access to historical data and the full competitor landscape.

Tailored for your industry

No more endless waiting. Odyssey’s industry products are designed to give you the insights you need, when you need them — actionable from the very start. Explore whether your industry is part of our ready-to-use solutions.

If not, you can use our Custom Signal

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