Stay on top of all brand tracking KPI’s with Brand Signal

Understand what truly moves your brand—and turn insight into action with Brand Signal

Unlock your brand potential with modular brand tracking

Explore the full scope of our Brand Signal offering. You have the flexibility to select one or multiple modules, it all starts with our state of the art survey based perception brand tracking. Expand and integrate additional components as you need. Track what people think, what people say and what AI systems say.

Perception

What people think.

Deep brand tracking — strategic and tactical. Understanding how your brand lives in people's minds and how it compares to the competition.

How is our brand evolving over time?
Where are we strong — and where do we lose?
How do we differ from our competitors?
Does our brand drive purchase decisions?

Survey brand tracking

Conversations

What people say.

Conversation intelligence across podcasts, creators and spoken media — capturing cultural signals that shape brand narratives before they hit surveys.

What are people saying about us right now?
Which topics and themes are linked to our brand?
How much are we talked about vs. competitors?
Is the tone becoming more positive or negative?

Podcasts, social media and more spoken media

Visibility

What AI systems say.

What different AI search engines say and present about your brand. How often, in what context, in what tone, and in which competitor landscape.

Do we appear when AI recommends products?
How does AI describe and position us?
In which contexts are we visible?
How does AI compare us to competitors?

AI search platforms

Perception

(What people think)

Perception is our core product delivering continuous survey-based tracking. Brand Strength (including funnel), Brand Position, Segmentation, and Market Landscape in one structured view — benchmarked against your target audience and competitive set.

Brand Strengths & Brand Funnel

Measures brand strength and equity—revealing which brands resonate most with consumers and drive action. Gain insights into loyalty, perception, and performance across the funnel.

Brand Landscape & Associations

Uncovers the functional and emotional attributes linked to each brand—revealing positioning, differentiation, and areas for growth?

Market Landscape

Maps out key players, market dynamics, and consumer preferences—helping you identify opportunities, threats, and whitespace.

Brand Position Strategy

Helps you define a clear and differentiated position for your brand in the market and how to get there.

Media Optimization

Enables you to maximize the effectiveness of your media investments by optimizing your media mix. It leverages data-driven insights to choose media channels for various target groups.

Addon

Media Campaign Evaluation

Was the campaign successful in meeting its goals? How was it perceived by the target audience? Did it drive new customer acquisition or boost engagement among existing buyers?

Addon

Brand Strengths & Brand Funnel

Measures brand strength and equity—revealing which brands resonate most with consumers and drive action. Gain insights into loyalty, perception, and performance across the funnel.

Brand Landscape & Associations

Uncovers the functional and emotional attributes linked to each brand—revealing positioning, differentiation, and areas for growth?

Market Landscape

Maps out key players, market dynamics, and consumer preferences—helping you identify opportunities, threats, and whitespace.

Brand Position Strategy

Helps you define a clear and differentiated position for your brand in the market and how to get there.

Media Optimization

Enables you to maximize the effectiveness of your media investments by optimizing your media mix. It leverages data-driven insights to choose media channels for various target groups.

Addon

Media Campaign Evaluation

Was the campaign successful in meeting its goals? How was it perceived by the target audience? Did it drive new customer acquisition or boost engagement among existing buyers?

Addon

Conversations

(What people say)

Real-time spoken media intelligence across podcasts, broadcast, and social. Share of conversation, sentiment, and reach as narratives form — with every quote, creator, and source behind the numbers.

Share Of Conversation

Measures a brands share of online conversations compared to competitor landscape. Share of Mentions, Share of Reach, Share of PR Value, Share of Positive Sentiment.

Conversations Details

Deep dive inte actual figures behind your brand mentions in online conversations. Actual number of mentions, estimated actual reach, estimated PR value, detailed sentiment and more. Filter and break by channels.

Mention snapshots

View actual mention snapshots. The context in which the mention was made, a snapshot text around the mention, exakt time frame in a post or episode. The creator details or sender. Play the voice in channels supporting it, and more.

Share Of Conversation

Measures a brands share of online conversations compared to competitor landscape. Share of Mentions, Share of Reach, Share of PR Value, Share of Positive Sentiment.

Conversations Details

Mention snapshots

Visibility

(What does AI systems say)

AI visibility tracking across generative search. Presence, context, tone, and competitive landscape inside large LLM model providers like Open AI (ChatGPT), Google Gemini, Grok, Claude and beyond — the new layer of brand discovery.

AI Brand Profile

Using Odyssey´s propriety brand landscape model, demand spaces and attributes, we generate an AI brand profile in different models. How does AI models profile your brand?

Available soon

Share of Visibility

Whats our AI search visibility compared to the competitor landscape. How often and much are we mentioned in AI answers and whats our share of that.

Available soon

Visibility Context

Analyse the tone of voice, sentiment, keywords and context AI mentions appear. In which competitive setting are we mentioned.

Available soon

AI Brand Profile

Using Odyssey´s propriety brand landscape model, demand spaces and attributes, we generate an AI brand profile in different models. How does AI models profile your brand?

Available soon

Share of Visibility

Whats our AI search visibility compared to the competitor landscape. How often and much are we mentioned in AI answers and whats our share of that.

Available soon

Visibility Context

Analyse the tone of voice, sentiment, keywords and context AI mentions appear. In which competitive setting are we mentioned.

Available soon

MixerMind AI

Your brand data. One question away.

MixerMind is an AI research assistant built directly into Odyssey Signal. Ask anything in plain language — and get instant, data-backed insights from your brand and market research.

Multimodel supportExtensive analysisContext awareBrowsing capabilitesDeep thinking

Every number is real

Answers are grounded in your actual research data — no hallucinations, no guesswork. Built-in fact checking.

Deep analysis on demand

Ask complex questions across multiple metrics and get synthesised answers instantly.

Market context built in

MixerMind understands your category, competitors and market position by default.

No sharing or model training

Your insights is never shared or trained on.

Adapted to multiple user types

Quick Overview

Track the progress of your key KPIs over time—and compare them to competitors.

Understand Results

Deeper Insights into the results - detailed explanations and descriptions.

Analyze

Here, you can filter results, dive deeper into the data, and set up your own comparisons over time

Products get replicated. Brands build resilience.

Tailored for your industry

No more endless waiting. Odyssey’s industry products are designed to give you the insights you need, when you need them — actionable from the very start. Explore whether your industry is part of our ready-to-use solutions

Odyssey Energy Signal delivers monthly insights into electricity consumers’ needs and behaviors. Track your brand’s performance over time, see how you compare to competitors, and turn clarity into smarter decisions that create stronger opportunities for tomorrow.

Learn More

Beauty Signal provides market-driven insights that help your beauty brand stand out. Whether you’re a product brand or retailer, track performance, understand customer perceptions, and refine your positioning to drive growth in a competitive market.

Learn More

Know your donors, today and tomorrow. Fundraising Signal reveals what drives giving, how trends are reshaping donor behavior, and how your results compare to other organizations — while highlighting the barriers you need to overcome to grow donations.

Learn More

Customize your Brand Signal today. If your industri isn’t already covered, we’ll create a tailored solution with flexible modules — delivering insights that are both highly relevant and immediately actionable. No more generic reports, only strategic guidance built for your business.

Learn More

Unique High-Performance Database

Odyssey’s proprietary high-performance database stores information at respondent and answer level. This architecture enables realtime filtering, segmentation, grouping, and aggregation—without the need for pre-aggregation.

Maximum Flexibility — No Compromises

Combine questions and answers for a complex setup for filtering, grouping and breaking of data - creating advanced segments in realtime.

Our positioning modules, comes with the same complex filtering of respondents allowing realtime positioning of individuals, segments, associations and brands.

The result is maximum flexibility, allowing us to deliver tailored, fully customized solutions without compromising functionality or performance.

500M+

/Answers

Respondent answers

1900+

/Brands

Unique brands tracked

30+

/Countries

Unique countries tracked

200+

/Gigabyte

Processed respondent level data

Data Quality

Data quality is close to our hearts. Our automated data processes with unique algorithms for cleaning, weighting, quality checks and alerts, ensures that every release of new data is published to our high standards.

Odyssey work with all major panel providers that ensure panels with high coverage and high representativity on important demographic characteristics. These panel providers usually work with both broad and niche recruitment to reach and attract all important groups of the population, thereby minimizing risks for coverage errors over time.

Odyssey applies stratified sampling methods in combination with recurring data collection waves. Instead of one-time fieldwork periods, data is gathered continuously or in shorter recurring cycles to ensure that responses are collected across different times and contexts. This approach reduces the risk of systematic sampling and non-response errors while still giving respondents the necessary flexibility to participate.

In addition, we aim to minimize respondent burden and maximize engagement by designing efficient and engaging surveys (with a low number of rating scales and a higher proportion of select-and-rank questions), which helps to reduce dropouts across repeated measurements. Lastly, to maximize quality, all data is weighted on key variables to generate samples that replicate the target population as closely as possible. The weighting strategy emphasizes keeping weights low and stable across collection periods, balancing representativeness with the available project budget.