Missing slice: displayHero
Tracking tells you what changed. This tells you why, and what to do about it.
Missing slice: blurChapters
6,000
interviews a year, per market
100
+
brands in every category
92
%
correlation with market share
1–2
days
after month end, data is live
A better strategy starts with a richer model of the market.
Built for where basic tracking stops
Basic tracker
A snapshot at each wave
A model that keeps updating, every month
Ten brands you picked
Every brand in the category — 100 and up
Survey data only
Surveys, conversations and how AI describes you
A report on a schedule
A model you can ask a new question of
A new study for a new question
The answer is already in the data
Situations this is built for
You will recognise your own week in one of these.
Where is there actually room to move — and can we credibly own it?
What are they taking ownership of, and at whose expense?
Which groups are attractive, reachable and credible for us?
Are we gaining or losing ground in how AI describes the market?
It's not nice-to-know information. It's need-to-know.
Liv
Save the Children Norway
Now that this measures monthly it is easier to see whether the things we do have an effect. Before we measured once a year, and then it is much harder.
Liv
Save the Children Norway
Energy Signal is a new approach to insight work in our industry, and a strong complement to our own research.
Ola Sandberg
Head of Insight and Foresight, E.ON
Missing slice: aiExploration
Your data stays yours.
Before you ask
Why is our awareness number lower than in our old tracker?
Because the list is longer. A basic tracker shows the ten brands you named; we show every brand in the category, often thirty-five or more. People tick eight to ten either way, so the same behaviour spreads across more names. The figure is measured against the whole market rather than a shortlist.
How often does it update?
Collection runs every day of the year. New data appears every month, one to two days after the month closes.
Can we see the AI part in the product?
Not yet. How AI systems describe your brand is being collected, but there is no view for it in the platform today.
Do you set our positioning?
No. Your agency owns the positioning. We are the fact base both your agencies work from.
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