Missing slice: displayHero
Missing slice: editorial
6,000
interviews a year, per market
18–79
age span of the sample
100
+
brands per category
1–2
days
after month end, data is live
The category, mapped
Every brand against eight positions. Colour marks what moved since last month; the rest stays quiet.
Down to the respondent
Each answer kept on its own, so new cuts do not need new fieldwork.
A question, in context
Ask inside the chart and the answer lights the part of the model it came from.
Against a basic tracker
Basic tracker
A snapshot at each wave
A model that keeps updating, every month
Ten brands you picked
Every brand in the category — 100 and up
Survey data only
Surveys, conversations and how AI describes you
A report on a schedule
A model you can ask a new question of
A new study for a new question
The answer is already in the data
Energy Signal is a new approach to insight work in our industry, and a strong complement to our own research. Above all it helps us understand new players and what market activity does to the brand.
Ola Sandberg
Head of Insight and Foresight, E.ON
I would really like that. We have tried to work it out ourselves, and seen how it correlates with actual market share.
Trude
Save the Children Norway
Built for these questions
Four jobs, four different weeks.
Where is there actually room to move — and can we credibly own it?
What are they taking ownership of, and at whose expense?
Which groups are attractive, reachable and credible for us?
Are we gaining or losing ground in how AI describes the market?
A better strategy starts with a richer model of the market.
Method and limits
Why is our awareness number lower than in our old tracker?
Because the list is longer. We show every brand in the category, often thirty-five or more, where a basic tracker shows the ten you named. People tick eight to ten either way, so the same behaviour spreads across more names. The figure is measured against the whole market rather than a shortlist, which is what makes it comparable across competitors and over time.
How representative is the sample?
Six thousand interviews a year per market, ages eighteen to seventy-nine, balanced by age and region, collected continuously rather than in fieldwork windows. Every wave is screened for quality and fraud before it enters the platform.
What is Brand Equity, exactly?
A single figure weighing awareness, consideration and preference together. Measured against actual market share it correlates at ninety-two to ninety-three per cent.
What does a change arrow compare against?
The previous month, unless the period selector says otherwise. The comparison period is always stated next to the figure.
What is not in the product yet?
There is no strategy module, no view that shows where the three sources disagree, and AI visibility is collected but has no surface of its own. We measure the brand; we do not measure campaign ROI.
Do you set our positioning?
No. Your advertising agency owns the positioning and your media agency owns the buying. We are the fact base both of them work from.
Which markets are covered?
Category models run across the Nordics. Norway has been running since January 2025; Denmark and Finland come online in autumn 2026.
Missing slice: aiExploration
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