Brand Tracking, Perception, Conversation, AI Visibility

Missing slice: displayHero

What are you trying to find out?

Pick the one that sounds like your week. Every one of them is a question the model answers.

Is there room in the category we could credibly own?

What are they taking ownership of, and at whose expense?

Which groups are attractive, reachable and credible for us?

Has anything moved since the campaign, and among whom?

Measuring once a year tells you what happened. It does not tell you whether anything you did mattered.

Missing slice: blurChapters

6,000

people asked a year, per market

100

brands measured

correlation with market share

It's not nice-to-know information. It's need-to-know.

Liv

Save the Children Norway

Now that this measures monthly it is easier to see whether the things we do have an effect. Before we measured once a year, and then it is much harder.

Liv

Save the Children Norway

Many of the most important things for our donors, we performed badly on. And we performed very well on things that were not so important.

Liv

Save the Children Norway, on the gap analysis

Energy Signal is a new approach to insight work in our industry, and a strong complement to our own research.

Ola Sandberg

Head of Insight and Foresight, E.ON

Markets are getting harder to read. The answer is not less brand tracking.

What changes when it runs every month

Basic tracker

A snapshot at each wave

A model that keeps updating, every month

Ten brands you picked

Every brand in the category — 100 and up

Survey data only

Surveys, conversations and how AI describes you

A report on a schedule

A model you can ask a new question of

A new study for a new question

The answer is already in the data

Missing slice: aiExploration

Questions people ask first

Why is our number lower than in our old tracker?

Because the list is longer. We show every brand in the category, often thirty-five or more, where a basic tracker shows the ten you named. People tick eight to ten either way, so the same behaviour spreads across more names.

How quickly can we start?

The category model is already running. You are not commissioning a study — you are getting access to one that has been collecting for months.

What is not in the product yet?

There is no strategy module, no cross-source view, and AI visibility is collected but has no surface of its own yet.

Start with your category

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