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6,000
interviews a year, per market
100
+
brands per category
40
needs behind eight positions
92
%
correlation with market share
1–2
days
after month end, data is live
Built for these moments
Four questions, four different weeks.
Where is there actually room to move — and can we credibly own it?
What are they taking ownership of, and at whose expense?
Which groups are attractive, reachable and credible for us?
Are we gaining or losing ground in how AI describes the market?
Where a basic tracker stops
Basic tracker
A snapshot at each wave
A model that keeps updating, every month
Ten brands you picked
Every brand in the category — 100 and up
Survey data only
Surveys, conversations and how AI describes you
A report on a schedule
A model you can ask a new question of
A new study for a new question
The answer is already in the data
Energy Signal is a new approach to insight work in our industry, and a strong complement to our own research.
Ola Sandberg
Head of Insight and Foresight, E.ON
Missing slice: scrollReveal
A better strategy starts with a richer model of the market.
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