We already measured your category

A sample of what is in it, before you talk to anyone.
See your category
Missing slice: findingsField

Three streams, kept apart

Read together, stored separately. Each answers a different question about the same brand.

Asked

Survey

Six thousand people a year, per market, screened before their answers count. Stored against the person who gave them.
62% of a category answer

Overheard

Social and podcast

What is said when nobody is being surveyed. Volume, context and the words people reach for on their own.
23% of a category answer

Described

Model answers

How the large language models describe the brand when a buyer asks them instead of you. Reported with the date it was read.
15% of a category answer
Missing slice: questionLedger
Brand Compass - Fortum
Brand Compass - Telia Company

See what is in yours

Brand Signal - Brand Tracking Overview
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