Four numbers, then talk to us

Because the list is longer. A basic tracker shows the ten brands you named; we show every brand in the category, often thirty-five or more. People tick eight to ten either way, so the same behaviour spreads across more names. The figure is measured against the whole market rather than a shortlist.

It can tell you what moved, among whom, and when. It does not attribute. If consideration rose in the month the campaign ran, you get both facts and the segments they sit in, and the causal argument is still yours to make.

Roughly two hundred respondents before the margins get wide enough to mislead. Below that the platform marks the cell rather than drawing a line through it.