Missing slice: displayHero
Against a basic tracker
Basic tracker
Four measurements a year
Continuous, reported monthly
The brands you listed
Every brand in the category
Aggregated before delivery
Stored per respondent
A new question means a new study
A new cut of data already held
Survey only
Survey, social and podcast, model answers
Missing slice: specimenSheet
Missing slice: questionLedger
Every tracker has these limits. Not every tracker says so on the front page.
The questions that follow
Why would you put the limitations on the front page?
Because they come up on the second call anyway, and hearing them from us first is worth more than hearing them from a competitor later. Every tracker has the same limits. Not every tracker says so.
If it does not attribute, what is it for?
Measurement. It tells you what moved, among whom, and when, with the same instrument reading each month so the difference is real. The causal argument is yours, and it is a better argument with a measurement under it.
Is the model-answer stream reliable?
It moves when a model is retrained, and we cannot see inside that. We report the reading and the date it was taken, and we do not smooth the line between two readings.
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