Missing slice: photoHero
01
Brand tracking, segmentation and positioning belong together
Brand Signal connects brand strength, associations and category demand in one model, so you can move from tracking what changed to understanding why and deciding where the brand should go next.
02
Survey data is only one part of the brand picture
Odyssey connects signals that normally live apart, helping you spot emerging shifts earlier and turn them into a clearer direction for the brand.
03
Built on data you can keep working with
Brand Signal continuously collects and stores category data at respondent level, so new questions can be explored without starting over or being limited to predefined cuts. Every wave is checked for quality and fraud before it enters the platform.
04
Your analysis shouldn't stop at the dashboard
Ask directly in the context of your research and follow a movement deeper into the audiences, associations, competitors and market dynamics behind it.
Built for where basic brand tracking stops
Basic tracker
A snapshot at each wave
A continuously evolving model of the market
KPI monitoring
Strategic analysis: segmentation, positioning, Brand Fit
Survey data only
Surveys, conversations and AI visibility in one model
Fixed reports on a schedule
A model you can interrogate as questions arise
A small, pre-selected competitor set
The broader category context
Situations Odyssey is built for
The right person should recognise their job in these questions — no persona section required.
Where is there actually room to move — and can we credibly own it?
What are they taking ownership of, and at whose expense?
Which groups are attractive, reachable and credible for us to win?
Is our brand gaining or losing ground in how AI describes the market?
Missing slice: aiExploration
A better strategy starts with a richer model of the market.
Missing slice: editorial
"Energy Signal is a new approach to insight work in our industry and serves as a strong complement to our own research. Above all, it helps us conduct clear competitor analyses when it comes to new services and to understand new players, as well as providing clear insights into the brand implications of various market activities."
Ola Sandberg
Head of Insight and Foresight, E.ON
Questions people ask before they switch tracker
What is Brand Signal?
Brand Signal is Odyssey's brand intelligence platform. It combines continuous, representative brand tracking with segmentation, positioning and category demand in one model — and adds signals from conversations in podcasts and social media, and from how AI systems describe your brand.
How is it different from a basic brand tracker?
A basic tracker reports what changed each wave. Brand Signal stores category data at respondent level and reads tracking, segmentation and positioning from the same model, so you can ask why something moved and where the brand can credibly go — without commissioning a new study.
What data is it built on?
Representative survey data is the foundation, collected continuously rather than in one-off fieldwork. On top of that: conversation data from podcasts and social media, and AI visibility — how AI systems portray your brand, competitors and the category. Every wave is checked for quality and fraud before it enters the platform.
Can I explore my own questions in the data?
Yes. You ask directly against your research data, cross-analyse brands, segments and metrics, and follow a signal deeper into the audiences, associations and competitors behind it — in the context of the model, not in a chatbot on the side.
Which categories and markets does Odyssey cover?
Odyssey runs category models across the Nordics today, in categories such as energy, beauty, retail, finance and non-profit. New categories and markets are set up on the same platform and data model.
Is Odyssey a consultancy?
No. Odyssey is a technology company built by research people who care about methodology, representativity and analytical depth. The platform does more of the analysis; people stand behind the important recommendations.
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