Conversation - Introducing voice brand intelligence

Today we are introducing our Conversation Brand Intelligence solution. Worlds first Brand Conversation tracking in a conventional Brand Tracking solution — a proud collaboration with All Ears.

A voice and audio brand tracking layer on top of our already excellent strategic brand performance tracking.

For decades, strategic brand tracking has asked a “simple“ question: what do people think of your brand? — and our solution answers it beautifully with metrics like; awareness, preference, funnel, share of attention, brand position, demands and more. But this “only” captures what people think about your brand.

There are more, louder signals running in parallel — places and situations where your brand comes up, unprompted, in podcasts, on YouTube, on TikTok, on radio and television — and it has been almost entirely invisible to brand teams or teams have been forced to purchase other solutions capturing mostly text.

Now! — answer the question: what do people say about your brand?

Market shifts show up in demand, conversations, and AI dialogs long before they reach a traditional brand tracker. By the time they're measured, they've already impacted your growth. Therefor, in combination with a brand tracker, other brand signals is needed. It helps you spot changes earlier and understand not just what happened, but how and where it started.

Therefor we are now building just these signals into Brand Signal so you can catch it early.

We are building it on three pillars of measuring brands. The pillars of holistic brand intelligence; Perception, Conversation & Visibility

Conversation is built directly into Odyssey Brand Signal. It listens across the world's spoken media — podcasts, YouTube, TikTok, TV, web-TV, radio and more — and surfaces every time your brand or a competitor is mentioned.

It measures what actually matters to brand teams: how often, to how many people, in what tone, where in which channels, and what is it worth.

Conversation isn't a bolt-on, bended into place. It's an important new pillar in our Brand Signal model. Our second signal package that sits alongside our already state of the art brand performance tracking, in the same dashboard, in MixerMind AI research assistant, under the same tools, across the same brands and markets you already track. The strategic brand-tracking question just got a lot more holistic: Perception tracking tells you why they buy, Conversation tells you why they talk or mentions your brand, and Brand Signal brings both into one story.

This isn't a generic media-monitoring feed pasted onto your dashboard. It is purpose-built for brand teams, tuned against the same model framework as the rest of Brand Signal, and designed to deepen — not duplicate — your strategic and tactical tracking.

For every mention we capture the four things a brand team actually needs to act on:

Of course we hold conversation data to the same quality standards as our other research data. MixerMind AI is built into the conversation pipeline, end to end.

Ask MixerMind "what drove our reach spike last month?" and it queries the Conversation metrics directly. Our AI research assistant doesn't need a second integration — conversation metrics are first-class citizens in every question it can answer, alongside with the brand performance metrics.