Introducing MixerMind - AI-powered research assistant

Your brand and market research data, one question away

MixerMind is our new AI-powered research assistant built directly into Odyssey Brand Signal. Its an expert in analysing brand and market research data. Instead of navigating dashboards and manual analysis, simply ask a question in plain language — and get instant, data-backed insights from your brand research studies.

Ask things like:

"How is our brand awareness trending compared to competitors?"

"Whats our current brand strength and where in the brand funnel are we strong or weak?"

"Compare our brand performance with competitors, whats our weaknesses and strengths, and how well do we match market and industry trends?"

“How do we perform in the youth group, or younger females?”

"What's our Share of Attention in Sweden vs Norway?"

MixerMind queries your actual research data in real time, presents the results in text, clear tables or charts, does deep dive analys and highlights the key findings — all in seconds/minutes.

Ask simple or more complex questions. MixerMind knows all about your current Brand Signal, all about available metrics, brands and your competitor set, available markets/countries, filters and break downs. MixerMind will construct the best and correct query to get the metrics you are asking for.

Ask the question in your native language or the language you want. MixerMind will answer in the same language or the language you instruct it to answer in.

What Makes MixerMind Different

This is not any other generic chatbot pasted on top of your dashboard. MixerMind is purpose-built for brand and market research with knowledge about Odyssey’s unique research framework and your metrics and setup.

Every Number Is Real

MixerMind queries your live research data for every response. No guessing, no hallucinations, no stale numbers. Every metric, rank, and percentage traces directly back to our Brand Signal model framework and data warehouse.

Built-In Fact Checking

With MixerMind you can rely on the same quality and assurance as our dashboard insights. MixerMind learns from its mistakes. Every response is automatically verified by independent AI models that re-runs the underlying data queries.

Deep Analysis On Demand

Choose your depth. Concise for quick facts. Detailed for key observations. Extensive for full strategic analysis with key insights. Toggle Deep Thinking when you need the AI to reason harder about complex competitive dynamics.

Market Context Built In

Enable web search and allow MixerMind to combine your Brand Signal data with the latest market trends, competitor news, and industry reports from the web — all cited with sources.

Inspiration Library

Write your own questions or you can browse our curated comprehensive reports, business questions and metrics templates to get started.

(Saving your own prompts for future use, is under development)

Session History

Resume any previous conversation. Pick up where you left off. MixerMind will remember the state and reload any data needed.

(During beta phase, historical conversations may be erased due to ongoing technical improvements)

Multiple Formats

MixerMind presents data in data tables, trend charts and allows for downloading table data — copy and paste responses into other documents.

(More formats and visualisations will be developed)

Model Selection

Beta will launch with enterprise grade models. Claude Sonnet (fast & balanced), Claude Opus (deep reasoning).
Choose the model you want.

(We evaluate new models constantly. Available models might change in the future)

How It Works

1. Ask a question

Type naturally in your native language, like you'd ask a colleague or researcher.

2. Watch it work

See real-time status as MixerMind plans, queries data, and analyses results.

3. Get structured insights

Results presented in clean tables with narrative highlights.

4. Go deeper

Follow-up questions are suggested automatically, or ask your own.

5. Pick up where you left off

Conversations are saved and and can be resumed at any time.

Experiment

Use your imagination and creativity, challenge MixerMind and you will be amazed by its capabilities.

Your Brand Signals Stays Secure

“We take data security very seriously!”

Your brand data is never used to train AI models.

All processing runs through our secure Google Cloud infrastructure.

Full audit trail of every query for compliance and transparency.

Enterprise-grade authentication and access controls.

Welcome to the future of brand intelligence

Why MixerMind?

“MixerMind is a tribute to our late founder, Christer Sjökvist. The name MixerMind is referring to one of his nicknames and the fact that a lot of Christers unique knowledge when it comes to brand research is transferred to MixerMind and built into its mind.“