Brand tracking meets social listening

Brand Tracking has always been reactive. Surveys tell you where your brand has been, but they can't tell you where it's heading, and they can't show you the conversation shaping it in real-time.

Today, brand-tech company Odyssey and spoken media infrastructure pioneer All Ears announce a strategic partnership to change that.

Through this integration, Odyssey’s Brand Signal platform combines structured brand tracking data with All Ears' live spoken media engine in a single, unified dashboard, bringing survey insight and conversation insight together for the first time.

From reactive measurement to proactive intelligence

Surveys tell you what people think when asked, while spoken media tells you what they say when no one is asking. Podcasts, broadcasts, web TV, and social media platforms have become where brands are actually perceived and discussed, but that layer has historically stayed invisible to traditional brand trackers.

By embedding All Ears’ conversation data stream directly into Odyssey Brand Signal, the two companies are effectively removing the traditional lag associated with brand tracking. This setup allows modern marketing leaders to monitor shifting market perceptions and watch public narratives form as they happen across video, streaming, and audio channels.

Powering Odyssey's Solutions with All Ears Data

Inside Odyssey Brand Signal, customers can now seamlessly track core spoken media metrics based on All Ears data, such as Share of Conversations, Reach, PR Value and Net Sentiment.

By feeding this real-time audio dataset into Odyssey's own advanced analytical engine, Odyssey is introducing its own cutting-edge solutions directly into the platform:

AI Visibility: Powered by the underlying media stream, Odyssey’s platform analyzes how visible, contextualized, and positioned a brand is within machine-readable data and modern AI-generated search models.
Communication Effectiveness: Brand leaders can map the live conversation data directly against Odyssey’s target audience segmentation and brand positioning models, instantly measuring whether core messaging is actually resonating.
Share of Conversation: Tracking the true velocity and volume of discussions across the unstructured audio landscape.

To understand what's behind any number, customers can click through to the full mention feed provided by All Ears and see every quote, creator, and sentiment per mention in one powerful view.

Two Pioneers, One Powerful Solution

Over the past several years, All Ears has built independent spoken media infrastructure for indexing and structuring spoken information at scale, processing around 50,000 hours of audio daily. By opening up their dataset via API, All Ears enables Odyssey to supercharge its own positioning, segmentation, and AI evaluation platform for data-driven marketing leaders.

What this means in practice

Structured tracking data and live spoken media in the same view, for the first time.
Share of conversation and PR reach powered by All Ears natively inside the brand tracker.
Access to Odyssey’s proprietary analytics for AI visibility and communication effectiveness.
The full mention feed behind every number, with every quote, creator, and sentiment.
Narratives surfaced as they form in spoken media, before they hit written news.

”Traditional brand tracking has been reactive for far too long, telling you where a brand has been instead of where it’s heading. By integrating All Ears’ real-time spoken media data directly into Brand Signal, we are killing that lag. Brands can now stop guessing and start watching narratives form as they happen across podcasts, streaming, and social media. This completely shifts the playing field for data-driven brand strategy.”

— Tobias Sjöqvist, CEO, Odyssey AB

"Together with Odyssey, brand tracking moves from reactive to proactive. With structured tracking data and live spoken media in the same view, brand leaders no longer just measure where they've been, they see where they're heading, and can shape narratives as they form rather than respond to them after the fact."

— Jonas Lönnquist, CEO, All Ears

About All Ears All Ears provides spoken media intelligence across podcasts, social media, broadcast, and web TV in multiple languages. The platform delivers structured, real-time spoken-media data for AI systems, APIs, and intelligence workflows, while its SaaS platform is used by brands including Walmart, KFC, and Hertz.

allears.ai

Launching "Conversations". New Partnership with All Ears, tracking Spoken Media

From reactive measurement to proactive intelligence

Powering Odyssey's Solutions with All Ears Data

Two Pioneers, One Powerful Solution

What this means in practice