Fredrik Augustsson
Chief Data Officer and Co-founder
Fredrik Augustsson is Chief Data Officer and Co-founder of Odyssey. He is a data scientist with more than 20 years of experience in market and brand research.
Articles by Fredrik Augustsson
22% of British beauty buyers want a creative brand, more than twice the German share
Industry insights
Beauty
Brits over 45 are the most price-conscious beauty shoppers: 36% look for the lowest price
Consumer insights
Beauty
The time series is a weak reason to keep a brand tracker
Perspectives
Synthetic respondents can generate hypotheses but cannot measure a brand
Perspectives
Duty-free beauty: bought by 15% in Norway and 6% in Sweden, Finland and Denmark
Industry insights
Beauty
Swedish energy brands in 2024: customer NPS from +36 to −47
Industry insights
Energy
Brand insight should be continuous and readable at two levels of detail
Perspectives
Platform
Solutions
Resources
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