Insights and perspectives on Brand Intelligence

Odyssey provides organizations with Brand Intelligence to understand and improve brand performance. We collaborate with brands across a wide range of industries and markets, helping them understand how their brand and communications are perceived and perform.

Explore our blog for insights and perspectives on brand tracking, brand strategy, brand intelligence, how to build a strong brand, and more.

Brand and media measurement still sit in silos: four gaps and how to close them

8 October 2026

Perspectives

The time series is a weak reason to keep a brand tracker

7 October 2026

Perspectives

Synthetic respondents can generate hypotheses but cannot measure a brand

26 March 2026

Perspectives

AI this and AI that? A CTO's perspective

16 February 2026

Perspectives

Brand insight should be continuous and readable at two levels of detail

9 September 2025

Perspectives

Why brand positioning comes first when building brand equity

26 June 2025

Perspectives

What is brand tracking and why does your company need it?

26 June 2025

Perspectives

See Odyssey in action

Book a Demo

WhoSverigeWhatNovaWhenSep 2026 · Smoothed (3)ShowStandard

Brand

Nova

NovaOther Brands

Unaided awareness
Rank #4
15%
0vs last period
Trend, 12 months: 11, 12, 12, 12, 13, 13, 14, 14, 14, 15, 15, 15.
Share who spontaneously mention the brand when asked about the category.
SEP · Smoothed (3)
Awareness (Aided)
Rank #5
43%
+3vs last period
Trend, 12 months: 30, 31, 34, 32, 37, 35, 37, 39, 39, 41, 40, 43.
Share who recognise the brand in a list of brands.
SEP · Smoothed (3)
Consideration
Rank #5 (up)
18%
+2vs last period
Trend, 12 months: 12, 12, 14, 13, 14, 14, 14, 16, 16, 16, 16, 18.
Share who have the brand on their short list.
SEP · Smoothed (3)
Penetration
Rank #5
7%
+3vs last period
Trend, 12 months: 1, 1, 1, 2, 2, 3, 3, 3, 3, 4, 4, 7.
Share who bought the brand in the last 12 months.
SEP · Smoothed (3)
First choice
Rank #6 (up)
14%
0vs last period
Trend, 12 months: 11, 12, 12, 12, 13, 13, 13, 14, 14, 14, 14, 14.
Share who would choose the brand first among the brands they know.
SEP · Smoothed (3)
Share of Attention
Rank #5
13%
+2vs last period
Trend, 12 months: 8, 8, 9, 9, 9, 10, 10, 11, 11, 11, 11, 13.
The brand's share of what people noticed from the category lately.
SEP · Smoothed (3)
Share Of Ad Relevance
Small base: fewer than 100 answers this period.Rank #6
15%
+1vs last period
Trend, 12 months: 11, 11, 12, 11, 12, 13, 13, 13, 14, 14, 14, 15.
Share who found the brand's advertising relevant to them.
SEP · Smoothed (3)
Preference
Rank #5
2%
+1vs last period
Trend, 12 months: 0.5, 0.5, 0.6, 0.7, 0.6, 0.7, 0.8, 0.8, 0.9, 1, 1, 2.
The brand's share of preference among the brands people consider.
SEP · Smoothed (3)

Brand Funnel - Over Time

Brand strength KPIs for Nova over time.

Awareness
Consideration
Penetration
Preference

Brand Profile

Your brand's relative strength in the different demand spaces.

GentleNaturalEffectiveExpertAffordableTrendyPremiumSustainable

Strength: 112
Average: 100
Demand space: Effective
Brand: Nova

Visible results114
Worth the routine107

Platform

Industries

Resources

Company

[email protected]

A House #501, Stadsgården 6

116 45, Stockholm, Sweden

Insights and perspectives on Brand Intelligence

See Odyssey in action

Nova

Unaided awareness

Awareness (Aided)

Consideration

Penetration

First choice

Share of Attention

Share Of Ad Relevance

Preference

Brand Funnel - Over Time

Brand Profile