MixerMind
Ask in plain language, in your own language, across survey data, spoken media and AI visibility. Every number in the answer comes from your Brand Signal, and an independent model checks each figure against it.
Ask in plain language, in your own language. MixerMind knows your metrics, brands, competitors, markets and filters, and plans the queries that answer the question.
Example. Question: How has Nova's trust moved among 25–34s since June? MixerMind plans it as three data queries: Metric · group · market: Trustworthy · 25–34 · Sweden; Period: Jun → Sep 2026; Comparison set: Northwind, Solace, Kestrel.
You see the status as it plans, queries and analyses. Every figure comes from the data in your Brand Signal: respondent-level survey data, and spoken media and AI visibility where you have them.
Example. MixerMind plans, queries and analyses; every figure comes from respondent-level data. Trustworthy · 25–34: Nova 58%, Northwind 63%, Solace 51%, Kestrel 44%. Sweden · Jun → Sep 2026 · n = 412.
When the answer is ready, an independent model checks every figure in it against the data the queries returned, and the answer shows whether it passed.
Example. An independent model re-runs the same queries; all 4 figures match before the answer is shown.
Results arrive as tables or trend charts with a short narrative of the key findings. Follow-up questions are suggested, or ask your own. Download the table or copy the answer into your documents.
Example answer, as a chart, a table and bars. Nova is up 6 points since June, the largest move in the set. Nova gained 6 points. No other brand moved more than 2. Northwind still leads on 63%. Nova is second, 5 points behind. Sweden · Jun → Sep 2026 · n = 412.
If too few people in a group answered, MixerMind does not guess a figure. It tells you the sample is too small and suggests a broader question: a wider region, a longer period or a larger age group.
Example. Question: How do 18–24s in Gothenburg rate Nova on trust? Answer: Only 38 people in this group answered. That is too few for a reliable figure, so there is none. Suggested instead: West Sweden, 18–24, Gothenburg, Jul–Sep. Follow-up: West Sweden, 18–24. Answer: Nova is up 3 points among 18–24s in West Sweden since June.
Ask for Nova's funnel and the answer comes back as the same cards the platform shows, with a short narrative and the source. Nova is a fictional brand and the figures are illustrative.
Brand funnel · Nova
Example43%
+3vs last period
Share who recognise the brand in a list of brands.
Sep 2026 · Rolling 3 months
18%
+3vs last period
Share who have the brand on their short list.
Sep 2026 · Rolling 3 months
7%
+2vs last period
Share who bought or used the brand in the last 12 months.
Sep 2026 · Rolling 3 months
10%
+1vs last period
Share who prefer the brand over the others they consider.
Sep 2026 · Rolling 3 months
Four things hold for every answer, whichever signal you ask about.
Example. With web search on, MixerMind adds market context under the tracker answer, each point with its source: Nova's two-year warranty got wide coverage in retail press. (Nordic Retail Weekly · 2 Oct) Northwind cut prices on its core range in September. (Northwind press release · 9 Sep)
Start with one signal or ask across all three. Each answer shows its source, market, period and sample.
Examples with a fictional brand, Nova. Figures are illustrative.
Brand, marketing, insights and agency teams ask different questions of the same data. MixerMind answers each of them from the same source.
“Which position is credible for us to own?”
Keep a continuous view of the brand and market, explore what is driving change and use the same data to steer the next decision.
Your research data stays yours. It is never used to train AI models, and every question and data query is logged.
Area
Group
How it is handled
Training on your data
Never used to train AI models.
Where it runs
Google Cloud, Vertex AI in EU regions by default.
Where figures come from
Queries on your Brand Signal data, shown with source and sample.
Login and permissions
Same login and permissions as Brand Signal.
Record of each answer
Questions and data queries are logged.
Figures checked
A separate AI model checks the figures.
Model choice
A faster model, or one built for deeper reasoning.
Never used to train AI models.
Google Cloud, Vertex AI in EU regions by default.
Queries on your Brand Signal data, shown with source and sample.
Same login and permissions as Brand Signal.
Questions and data queries are logged.
A separate AI model checks the figures.
A faster model, or one built for deeper reasoning.
In the product: “MixerMind can make mistakes. Your data is never used to train AI models.”
“Odyssey provides us with continuous insights into how the e-commerce landscape is evolving in selected European countries.”
Johan Rönnerman
Executive Vice President, Riverty
“Energy Signal is a new approach to insight work in our industry and a strong complement to our own research. Above all, it helps us conduct clear competitor analyses and understand new players.”
Ola Sandberg
Head of Insight and Foresight, E.ON
“For every individual donor organization it is important to understand its challenges and opportunities based on its position, and that is where Fundraising Signal plays a vital role.”
Charlotte Rydh
Secretary General, Giva Sverige
MixerMind asks across every source in Brand Signal, and every source tracks the same brands people choose between in your category. So an answer compares like with like.
Tracking, segmentation and positioning share the same respondents and brands, so one answer can move between them.
Nova and the other brands are fictional. Figures are illustrative.
MixerMind
I help you analyse your brand signals and find market insights.
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