Conversations
Conversations finds the mentions of your brand and your competitors in spoken media, validates each one and keeps earned and paid apart, so you can see what is said and whether it shows up in your brand tracking. Part of Brand Signal, in partnership with All Ears.
Conversations finds the mentions of your brand and your competitors in spoken media, then transcribes and validates each one. They sit on the same brand list as your brand tracking, so what is said can be read against the panel in the same dashboard.
It covers podcasts, radio, TV and web TV, YouTube and short video. All Ears indexes around 50,000 hours of spoken media a day, and each mention is mapped to a market, even when language alone cannot tell.
It works as social listening for what is said, not for written posts, reviews or news. It is a supporting signal, read against representative survey data.
Every mention is flagged as sponsored or organic, and the two are reported apart. Earned brings organic mentions together with AI visibility, and paid brings sponsored mentions together with Ad Recognition from the survey, for your brand and every competitor on the same brand list.
14%
+1.2vs last period
Your share of earned attention against the competitor set: organic mentions, AI visibility and a survey question on what people have heard or seen.
Sep 2026 · Rolling 3 months
9%
−2.4vs last period
Your share of paid attention against the competitor set: sponsored mentions, Ad Recognition from the survey and your own media data.
Sep 2026 · Rolling 3 months
12%
+0.8vs last period
Your share of all conversations about brands in the category, with earned and paid shown apart.
Sep 2026 · Rolling 3 months
10%
+1.4vs last period
The audience your mentions reached, as a share of all brands in the set, with earned and paid reach shown apart.
Sep 2026 · Rolling 3 months
11%
+0.3vs last period
Your share of the estimated PR value of earned mentions, based on reach, sentiment and channel.
Sep 2026 · Rolling 3 months
+31%
+3vs last period
Positive minus negative mentions as a share of all mentions of your brand, with organic and sponsored read apart.
Sep 2026 · Rolling 3 months
Audio is noisy. A hit for “Apple” might be the brand or the fruit. Every mention passes six checks before it reaches your numbers, held to the same standard as our survey data.
01 · Speech to text
All Ears transcribes spoken media across podcasts, broadcast and video, so every mention can be searched and quoted.
02 · Brand detection
Your brand and your competitors are found in the transcripts with AI-assisted name searches.
03 · Market and language
A Swedish-speaking podcaster may be in Sweden or Finland. Each mention is mapped to the most likely market, even when language alone cannot tell.
04 · Topic relevance
Each mention is scored against the category topic. Off-topic hits are kept for audit and never counted.
05 · Brand verification
Topic score and name search are combined to confirm it is your brand, not a namesake.
06 · Earned vs paid
Ad reads, sponsored segments and paid collaborations are flagged, so earned reach and PR value are never mixed up with paid.
Brand Signal tracks every brand people choose between in your category. The same list runs through every method and every source, so each number is read against the same competitors.
Tracking, segmentation, positioning and campaign tests use the same respondents and the same brands. Run as separate projects, each with its own brand list, they cannot be read in order: a segment from one study has no place on the map from another.
Communications, brand and insights teams ask different questions of the same mentions.
“Which channels carry our earned reach?”
See earned reach and PR value by channel, which shows carry the brand and how much of it was paid for.
Powered by All Ears
50,000hours of audio a day
All Ears indexes spoken media across podcasts, broadcast and video. Odyssey validates each mention, reads it against the panel and makes it searchable in MixerMind.
Figure from All Ears, as stated in the partnership announcement.
“Odyssey provides us with continuous insights into how the e-commerce landscape is evolving in selected European countries.”
Johan Rönnerman
Executive Vice President, Riverty
“Energy Signal is a new approach to insight work in our industry and a strong complement to our own research. Above all, it helps us conduct clear competitor analyses and understand new players.”
Ola Sandberg
Head of Insight and Foresight, E.ON
“For every individual donor organization it is important to understand its challenges and opportunities based on its position, and that is where Fundraising Signal plays a vital role.”
Charlotte Rydh
Secretary General, Giva Sverige
Conversations
Nova
Mentions
29in 25 clips
Sentiment
Positive 18Neutral 9Negative 2Top media
Podcast 14YouTube 9TikTok 6Reach · Value
1.4M · $52K
“I've tried five serums this year, and Nova is the only one I finished.”
Open on YouTubeIn collaboration with All Ears
“We asked listeners what they use, and Nova came up more than any other brand.”
Open episodeIn collaboration with All Ears