Insights and perspectives on Brand Intelligence
Odyssey provides organizations with Brand Intelligence to understand and improve brand performance. We collaborate with brands across a wide range of industries and markets, helping them understand how their brand and communications are perceived and perform.
Explore our blog for insights and perspectives on brand tracking, brand strategy, brand intelligence, how to build a strong brand, and more.
Explore our blog for insights and perspectives on brand tracking, brand strategy, brand intelligence, how to build a strong brand, and more.
Perspectives
The time series is a weak reason to keep a brand tracker
A switch breaks the absolute levels of a brand tracker. Three trackers measuring one brand show those levels were never portable, while direction and rank carry over.
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Perspectives
Synthetic respondents can generate hypotheses but cannot measure a brand
Published tests find synthetic respondents come close on averages and miss the spread. In brand data the spread is the result. Where synthetic data helps and where it does not.
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Product updates
MixerMind: an AI research assistant built into Brand Signal
MixerMind is the AI research assistant in Brand Signal. It answers questions about your brand data in plain language, using the same data and definitions as the dashboard.
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Brand and media measurement still sit in silos: four gaps and how to close them
Perspectives
The time series is a weak reason to keep a brand tracker
Perspectives
Synthetic respondents can generate hypotheses but cannot measure a brand
Perspectives
AI this and AI that? A CTO's perspective
Perspectives
Brand insight should be continuous and readable at two levels of detail
Perspectives
Why brand positioning comes first when building brand equity
Perspectives
What is brand tracking and why does your company need it?
Perspectives
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