Brand funnel
Awareness, consideration and giving for every organisation in the set, month by month. Awareness runs from recognition to first recall, so you see how many people know the organisation and how easily it comes to mind.
Fundraising Signal
Fundraising brand tracking: 70+ organisations measured monthly in Sweden and Norway
Every month we survey the general public in Sweden and Norway, donors and people who do not give yet, about every organisation in the set. History goes back to December 2021 in Sweden and January 2025 in Norway.
70+
organisations tracked every month
2
markets: Sweden and Norway
2021
tracking since, in Sweden
A preview of Fundraising Signal
Fundraising Signal is the fundraising data in Brand Signal. Click through an example with a fictional brand, Nova: every KPI shows its rank among the brands in the set and the change since the last period. In the platform you filter each view by wave, segment and market, and ask MixerMind about the data.
Nova and the other brands are fictional. Figures are illustrative.
Thursday 15 October
Good afternoon, Daniel
New data for September 2026 is in.
MixerMind can make mistakes. Your data is never used to train AI models. Do not include personal or sensitive information in your messages.
Get the most out of Odyssey
3 of 6 done
- Take the tour, done
- Ask MixerMind a question, done
- Open a dashboard, done
- Save a view, to doSave the filters you use most, so they are one press away.
Before the meeting
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What you see for fundraising
Brand Landscape & Associations
How people see your organisation next to the others, on the values that make them give. Strengths and weak spots stand out, and you see how they move over time.
Innovative
Exclusive
High Quality
Trustworthy
Affordable
Inclusive
Genuine
Creative
- Nova
- Brand A
- Brand B
Market Landscape
What donors look for, how they prefer to give and what stops people from giving, so you see where your organisation can grow.
Marketing Effectiveness Funnel
Whether your campaigns are noticed and linked to your organisation, measured against the others.
Nova against the competitor average. Saw the ad: Nova 48%, average 60%; Linked to Nova: Nova 52%, average 49%; Spend share: Nova 31%, average 27%. Illustrative.
Segment Analysis
Every KPI broken down by segment, such as age, gender, region or your own donors. You see where the organisation is strong, where it is missing and what each group is looking for.
Campaign Tracking
Whether a campaign moved what it was meant to move: noticed, attributed to you, and its effect on consideration, wave by wave.
What people say
Brand Conversations follows organic and paid mentions of fundraising organisations, read against the survey. Available alongside the fundraising tracker.
Brand Conversations- Home
- MixerMind
- Perception
- Conversations
- Visibility
Conversations
Nova
Mentions
29in 25 clips
Sentiment
Positive 18Neutral 9Negative 2Top media
Podcast 14YouTube 9TikTok 6Reach · Value
1.4M · $52K
VVelvet Routine2 weeks agoPositive
0:0014:05
“I've tried five serums this year, and Nova is the only one I finished.”
Open on YouTubeIn collaboration with All Ears
DDewpoint Radio2 weeks agoNeutral
0:0048:12
“We asked listeners what they use, and Nova came up more than any other brand.”
Open episodeIn collaboration with All Ears
What AI recommends
AI Visibility shows where AI answers place fundraising organisations on the demand spaces, next to where the public places them, and which organisations AI names first. Available alongside the fundraising tracker.
AI Visibility
Developed with Giva Sverige and Fundraising Norway
We created Fundraising Signal together with Giva Sverige and Fundraising Norway. It shows what moves both your donors and the people who do not give yet, so you can keep the supporters you have and reach new ones.
Who it is for
Fundraising organisations and their agencies work from the same monthly data.
Fundraising
See how your organisation is perceived next to the others, which values you own and where campaigns move the funnel.
- Brand funnel
- Values
How fundraising is measured
We collect the data in monthly waves from all major panel providers, with stratified sampling, and weight it so the sample matches the population.
- Cadence
- Monthly waves in both markets
- Who is asked
- The general public aged 18 to 80
- Interviews per market
- Set per category, up to 750 a month
- Organisations
- 70+ organisations, 60+ in Sweden and 35+ in Norway
- Markets and start
- Sweden since December 2021. Norway since January 2025.
- Weighting
- To the population on age, gender and region, weights kept low and stable
- Quality controls
- Speeders, straightliners, duplicates and fraud removed
- Margin of error
- About ±3.6 points at 750 interviews
“For every individual donor organization, it is important to understand its challenges and opportunities based on its position, and that is where a tool like Fundraising Signal can play a vital role. Fundraising Signal delivers significant value in relation to its cost.”
Charlotte Rydh
Secretary General, Giva Sverige
Common questions about fundraising brand tracking
More than 70 organisations, 60+ in Sweden and 35+ in Norway, from the large international organisations to national and local ones. Tell us if an organisation you need is missing.
Sweden since December 2021 and Norway since January 2025.
The general public aged 18 to 80, recruited through all major panel providers and weighted to the population on age, gender and region, so you see donors and people who do not give yet.
The data is already collected, so you can start as soon as the agreement is in place, with history back to the first wave in your market.
Yes. You see the full competitor set: every organisation in the set, next to your own.
Yes. Organisations can be added to the set, and questions can be added for your own organisation. Talk to us about what you need.
Yes. Agencies use Brand Signal for pitches, planning and campaign evaluation for their fundraising clients. Talk to us about the licence.
See where your organisation stands
Brand Signal tracks 70+ organisations in Sweden and Norway, every month.