Energy Signal
Energy Signal is the energy data in Brand Signal. Click through an example with a fictional brand, Nova: every KPI shows its rank among the brands in the set and the change since the last period. In the platform you filter each view by wave and segment, and ask MixerMind about the data.
Nova and the other brands are fictional. Figures are illustrative.
Thursday 15 October
Good afternoon, Daniel
New data for September 2026 is in.
MixerMind can make mistakes. Your data is never used to train AI models. Do not include personal or sensitive information in your messages.
3 of 6 done
No work yet
MixerMind can turn your data into slides and documents for your next meeting.
Awareness, consideration, preference and customers for every electricity supplier in the set, month by month since 2022. Awareness runs from recognition to first recall, so you see how many households know the brand and how easily it comes to mind.
How households see your brand next to the competitors on the values they choose a supplier by, such as Sustainable, Local and Simple. Strengths and weak spots stand out, and you see how they move over time.
What households look for when they choose an electricity supplier, grouped into demand spaces. You see how large each space is, which suppliers sit closest to it and where demand is left open.
Whether your advertising is noticed and linked to your brand, measured against the other suppliers.
Nova against the competitor average. Saw the ad: Nova 48%, average 60%; Linked to Nova: Nova 52%, average 49%; Spend share: Nova 31%, average 27%. Illustrative.
Every KPI broken down by segment, such as age, region, housing, heating, contract type or your own customers. You see where the brand is strong, where it is missing and what each group is looking for.
How satisfied your customers are compared with competitors' customers: NPS, the split into promoters, passives and detractors, and the reasons they give.
NPS
+38
+6vs last period
Detractors 14%, Passives 34%, Promoters 52%
Share of promoters minus share of detractors.
Brand Conversations follows organic and paid mentions of electricity suppliers, read against the survey. Available alongside the energy tracker.
Brand ConversationsConversations
Nova
Mentions
29in 25 clips
Sentiment
Positive 18Neutral 9Negative 2Top media
Podcast 14YouTube 9TikTok 6Reach · Value
1.4M · $52K
“I've tried five serums this year, and Nova is the only one I finished.”
Open on YouTubeIn collaboration with All Ears
“We asked listeners what they use, and Nova came up more than any other brand.”
Open episodeIn collaboration with All Ears
AI Visibility shows where AI answers place electricity suppliers on the demand spaces, next to where households place them, and which suppliers AI names first. Available alongside the energy tracker.
AI Visibility
Electricity suppliers and their agencies work from the same monthly data.
See how your brand is perceived next to every competitor, which values you own and where campaigns move the funnel.
We collect the data in recurring waves from all major panel providers, with stratified sampling, and weight it so the sample matches the population.
“Energy Signal is a new approach to insight work in our industry and a strong complement to our own research. Above all, it helps us conduct clear competitor analyses and understand new players.”
Ola Sandberg
Head of Insight and Foresight, E.ON
