LoginBook a Demo

Industries

Brand tracking by industry: beauty, energy, fundraising and your category

We measure beauty, energy and fundraising every month, with every competitor in the set and history already collected. For other categories we build a tracker on the same model.
Book a demo
A woman in a white summer dress with her face turned to the sun
1,600+Brands tracked

Categories with historical data

Three categories where we run our own monthly survey. You start with every competitor in the set and history back to the first wave in your market.
You can add Brand Conversations to hear what people say about the same brands, and AI Visibility to see where AI answers place them.

Beauty

70+ brands and 30+ retailers in the UK, Germany, Sweden, Norway, Denmark and Finland. Monthly since 2024.

Beauty brand tracking
Energy Signal

Energy: Sweden

100+ energy brands, followed among households every month since March 2022 and among businesses every quarter.

Energy brand tracking
Fundraising Signal

Fundraising: Sweden and Norway

70+ organisations. Sweden since December 2021, Norway since January 2025.

Fundraising brand tracking

A preview of Brand Signal

Every category's data is in Brand Signal, our platform. Click through an example with a fictional brand, Nova: every KPI shows its rank among the brands in the set and the change since the last period. In the platform you filter each view by wave, segment and market, and ask MixerMind about the data.

Nova and the other brands are fictional. Figures are illustrative.

WhatNovaWhenSep 2026 · Smoothed (3)ShowStandard

Thursday 15 October

Good afternoon, Daniel

New data for September 2026 is in.

MixerMind can make mistakes. Your data is never used to train AI models. Do not include personal or sensitive information in your messages.

Get the most out of Odyssey

3 of 6 done

  • Take the tour, done
  • Ask MixerMind a question, done
  • Open a dashboard, done
  • Save a view, to doSave the filters you use most, so they are one press away.

Before the meeting

No work yet

MixerMind can turn your data into slides and documents for your next meeting.

Recently viewed

Coverage by market

Each category has its own survey, competitor set and history. We measure them all the same way: monthly waves from all major panel providers, up to 750 interviews a month per market, weighted to the population on age, gender and region.

Markets and start

Beauty
Sweden and Norway since January 2024. Finland, Denmark and the UK since July 2024. Germany since December 2024.
Energy
Sweden. Households every month since March 2022, businesses every quarter.
Fundraising
Sweden since December 2021. Norway since January 2025.
Your category
Any category and market, set up with you.

Speeders, straightliners, duplicates and fraud are removed in every wave. The margin of error is about ±3.6 points at 750 interviews.

Tracking built for your category

For categories without historical data, we offer a quick, streamlined setup on the same technology and data collection. You get the full competitor set in your category, questions from the standard modules and monthly waves in the markets you choose.
Retail and e-commerce
Retailers and marketplaces, followed among shoppers in each market.
Talk to us
Food, drink and consumer goods
Food, drink and everyday brands, with awareness benchmarks by category.
Talk to us
Home, garden and appliances
Furniture, garden and appliance brands, tracked among the households that buy them.
Talk to us
Banking, payments and insurance
Banks, payments and insurance, with trust and consideration against the full competitor set.
Talk to us
Telecom
Operators and challengers, tracked from awareness to the brand people pay for today.
Talk to us
Travel and transport
Travel, transport and delivery brands, among the people who travel, send and receive.
Talk to us

Retail and e-commerce

Retailers and marketplaces, followed among shoppers in each market.
Talk to us

Food, drink and consumer goods

Food, drink and everyday brands, with awareness benchmarks by category.
Talk to us

Home, garden and appliances

Furniture, garden and appliance brands, tracked among the households that buy them.
Talk to us

Banking, payments and insurance

Banks, payments and insurance, with trust and consideration against the full competitor set.
Talk to us

Telecom

Operators and challengers, tracked from awareness to the brand people pay for today.
Talk to us

Travel and transport

Travel, transport and delivery brands, among the people who travel, send and receive.
Talk to us

Not in the list? Every custom tracker is set up in four steps, from the competitor set to the first wave.

How a custom tracker is built

B2B brand tracking

Business buyers are fewer and harder to reach than consumers, so we build a B2B tracker around the people who choose suppliers in your market. It uses the same modules as our consumer trackers, and Energy Signal already runs a business survey every quarter.
Talk to us about B2B

What clients say

E.ON
“Energy Signal is a new approach to insight work in our industry and a strong complement to our own research. Above all, it helps us conduct clear competitor analyses and understand new players.”

Ola Sandberg

Head of Insight and Foresight, E.ON

Giva Sverige
“For every individual donor organization, it is important to understand its challenges and opportunities based on its position, and that is where a tool like Fundraising Signal can play a vital role.”

Charlotte Rydh

Secretary General, Giva Sverige

Riverty
“Odyssey provides us with continuous insights into how the e-commerce landscape is evolving in selected European countries.”

Johan Rönnerman

Executive Vice President, Riverty

See what brand tracking looks like in your category

We show you the data for your category, or how we would set up a tracker for it.
Book a demo

Platform
Industries
Resources
Company
[email protected]
A House #501, Stadsgården 6
116 45, Stockholm, Sweden
Privacy Policy
© All rights reserved
Login